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Why you need to buy a different domain for your business?

I spent all of Thursday morning in bed watching every single shot of Tiger Wood’s first round at The Masters. He was playing alongside a fan favorite from South Africa named Louis Oosthuizen. Something really stood out on Louis’ shirt. He has a logo for UPS on his right breast and logo for Zip Recruiter on his left breast which is a bit much but why not take the money, right?

Why you need to buy a different domain for your business?

The thing that stood out though was the logo on his sleeve about three times the size of those on his chest. It had a bunch of purple lines and read “S1.ai” and I couldn’t help but google it. I’d never heard of S1.ai before so I was curious to learn what it was. But once I typed it into my phone, the domain forwarded me to SentinelOne.com!

Now I’d never heard of that company either but how clever was that little marketing hack?

Content Summary

Increasing CTR
Saving Your Inbox
Shorten Things
Zoom
I know the real estate for the logo on the sleeve is considerably less than the logos on the chest. So they are not only saving money but, if they spelled out Sentinel One on the sleeve it would have been extremely hard to read the whole thing on TV.

This got me thinking… here are 4 reasons to buy another domain for your business:

Increasing CTR

You can increase the Click Through Rate from any social bio or site with a stronger call to action domain. Let’s say you sell weighted eye masks to help people sleep better. Perhaps you buy the domain “bettersleepstartshere.com” and use that as the link in your Instagram or Twitter or even company’s LinkedIn bio. OR say you sell ad agency services and you average a 4X Return On Ad Spend, maybe buy 4XAdvertising.com and make that the link on your bios or in your Facebook ads. You can make these domains forward to your main website but for $9 a year you might drastically increase the Click Through Rate of your ads or social profiles.

Saving Your Inbox

If you are sending cold emails, you never want to send them from your main domain. You always want to buy a separate domain so your main one doesn’t get flagged for sending too much spam and next thing you know all of your regular emails to colleagues and customers and clients are going into everybody’s spam folders. I recommend when buying a superset domain to send cold emails from, get clever like the first example I gave just above.

Shorten Things

Just like the examples with S1.ai … sometimes your name is too long and it wouldn’t fit in the ad preview or on a billboard or on a social post so find a way to create your own bit.ly link but branded!

Zoom

This is an old hack lots of people talked about during the pandemic but it bears mentioning here. You can buy “meetwithmax.com” and just have that domain forward to your personal zoom link so it’s easy to send to people for last minute meetings & add to calendar invites.

Great growth marketers never miss an opportunity to get clever with domains.

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