Worksheet to Identify Your Target Market

Think of someone in your head who’s an ideal customer. They might be a past client or someone you’ve tried selling to. Got it? Now, proceed with the following questions.

Worksheet to Identify Your Target Market
Worksheet to Identify Your Target Market

  1. Who comes to mind? Name and describe them.
  2. What brings this person happiness?
  3. If they won the lottery, what would they do?
  4. Which social media channels do they like?
  5. What does this person want from life?
  6. What problem do they have that you solve?

Now read over your answers. You should have a pretty clear idea about what this person values, how they like to communicate, and what they’d spend money on. Keep this in mind for all of your brand’s content.

Source: Phil Pallen

Published by Jeannette Scott

, a wellness coach specializing in stress management and quality of life. She’s covered topics from nutrition to psychology, from sexuality to autoimmune diseases and cancer.