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5 steps to creating an effective content operations workflow

Keeping the cogs in your content machine oiled and organized is much easier said than done.

Jodi Harris from Content Marketing Institute shared a streamlined approach for getting your entire team on the same page and producing high-quality content.

Jodi Harris from Content Marketing Institute shared a streamlined approach for getting your entire team on the same page and producing high-quality content.

Let’s get operational…

1 – Audit your content formats: Create a template sheet that includes content formats, primary delivery platforms, additional distribution platforms, and special circumstances.

For example, an article will have a blog as a primary platform, but can also be included in a newsletter (additional platform) or become a sponsored post (special circumstance).

The point is to create a task list for mapping out and building your workflow.

2 – List the tasks for each format: Now you need a checklist of everything required to produce a piece of content for your primary delivery platform.

Don’t think about the order, just note everything that comes to mind.

For example, article tasks might include things like: determine topic, publication date, brainstorm the story angle, assign author, interview experts, write content, design infographics, and so on.

3 – Organize tasks by production stage: A key part of your workflow is knowing when to do what. For every project there’s a pre-production, production, and post-production stage.

This helps you understand what tasks you need to check off before starting others, like getting metadata details from your SEO team before writing headlines and subheads.

4 – Assign roles: Now comes delegation. Who’s responsible for each step of the process?

If you have a small content team, delegation is easy and will help to hold everyone accountable. Even if you’re alone, having things mapped out can help your productivity or reveal tasks you can outsource.

5 – Implement and control: Create a mechanism for tracking and managing tasks to make sure everyone’s doing their part.

There are many apps and tools available. Just make sure to choose the one that works best for your team and process.

And that’s it! Tweak it, master it, and content operations will be smooth sailing. If you want to see more examples, we recommend reading Jodi’s article. Have fun!

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