Here’s a simple, but perhaps controversial, truth:
In copywriting, men often write for men, and women often write for women.
Sure, it’s a broad generalization.
But while most of us would like to believe that our inner Don Draper writes just as well for both men and women, it’s normally not true.
So, here’s the insight for today:
If your audience includes large numbers of both men and women, try to have both a man and a woman review the copy.
It’s not always necessary.
But, you’ll likely find that men have different insights about your copy than women do—and this can help you make sure your copy works for everyone in your audience.
That’s it for today!
P.S. Don’t believe there’s a gender difference in copywriting? Read Home Depot’s marketing copy (mostly for men), and Sephora’s marketing copy (mostly for women).
Take notice of the differences in style—they’re not hard to spot.
Alex Lim
Alex Lim is a certified book reviewer and editor with over 10 years of experience in the publishing industry. He has reviewed hundreds of books for reputable magazines and websites, such as The New York Times, The Guardian, and Goodreads. Alex has a master’s degree in comparative literature from Harvard University and a PhD in literary criticism from Oxford University. He is also the author of several acclaimed books on literary theory and analysis, such as The Art of Reading and How to Write a Book Review. Alex lives in London, England with his wife and two children. You can contact him at [email protected] or follow him on Website | Twitter | Facebook
