If “focused work” and “get to the point” are your love languages, well… you’ll appreciate this.
One less step: Google is integrating ad extensions and assets with campaign setup to remove friction from your ad creation and management process.
Remember how adding sitelinks, images, and prices used to be separate from campaign setup?
Now you can add them when you create new Search or Performance Max campaigns. Very handy.
… And there’s a new menu: The “Ads & assets” menu shows you performance reports of all assets across your account.
Flippin’ good videos: Also, Google announced they’re experimenting with a new technology that “flips” videos from landscape to vertical format based on how users are watching YouTube.
… Which could save you from adapting videos to different formats.
Why we care: Both features could make your life a little easier when it comes to creating campaigns. Who doesn’t love cutting out extra steps?
And while we’re on the topic of promising new features…
Alex Lim
Alex Lim is a certified book reviewer and editor with over 10 years of experience in the publishing industry. He has reviewed hundreds of books for reputable magazines and websites, such as The New York Times, The Guardian, and Goodreads. Alex has a master’s degree in comparative literature from Harvard University and a PhD in literary criticism from Oxford University. He is also the author of several acclaimed books on literary theory and analysis, such as The Art of Reading and How to Write a Book Review. Alex lives in London, England with his wife and two children. You can contact him at [email protected] or follow him on Website | Twitter | Facebook
