Imagine this You’re analyzing website performance in Google Analytics when you notice a product landing page with a 10% conversion rate. It’s the perfect blend of a good offer, a good product, and a smooth purchase flow. It’s a conversion machine… The lightbulb moment You know how to drive traffic with Meta Ads, so you …
AdTech
Hands? Who needs them? Microsoft has decided that all campaigns on the Microsoft Audience Network will soon upgrade to Enhanced CPC (eCPC) – its fully automated bidding system. Hands off eCPC will automatically adjust your bids in real time to increase chances of conversions. Oh, and your average CPC won’t exceed whatever base bid you …
Normally three is a lucky number. Today we looked into it, and yep… it’s still lucky. Pinterest has three new display options that could help you find your way onto Pinners’ screens more easily. First the catalog You can now connect your product feed with Pinterest to make your catalog discoverable and shoppable via Pins, …
For marketers, Reddit’s ad updates and holiday guide are the equivalent of flowers and brunch. Well… OK, maybe not quite. We’ll still go for brunch if that’s an option… Half a dozen ad updates, how sweet Reddit announced six new feature updates that should make it easier to set up and manage campaigns… Simple creation …
If there’s one Meta Ads placement that marketers avoid more than a dark alley at night… it’s Audience Network Placement. And there’s a good reason for that. What is it? The idea is, this placement can help developers monetize their free apps by placing ads within them, outside of Meta’s regular products. Sounds cool, right? …
We’re not making assumptions; we’re just citing the stats. According to a recent study, nearly 40% of all online traffic is invalid, amounting to a whopping $143B revenue loss. That’s a lot of fake The study was based on a huge sample of one billion site visits from 15k companies. The findings? 5.9% of paid, …
Hubs, core updates, and spam. If they were ingredients, they’d make quite the sandwich… You get a hub, and you get a hub Google introduced two new Ads Data Hubs – basically places where you can analyze your campaigns in a privacy-first context. Ads Data Hub for Marketers: If you’re running queries and using first-party …
When everyone is running Meta Ads and TikTok Ads, sometimes it pays to go where few competitors are hanging out… … Like on top of the car Uber is adding a self-serve ad platform to its out-of-home (OOH) advertising model. Apparently you can geotarget specific zip codes, hours of the day, and days of the …
You’ve probably heard the news by now… In August, Google will remove similar audiences from all ad groups and campaigns, which means you’ll have to find another solution to replace this extremely efficient targeting feature. Luckily, Chelsea So wrote a useful guide that should help you transition smoothly to a different, equally efficient strategy. Pack …
We’re feeling mixed emotions about today’s news, and we’re guessing you will, too… Hooray flexibility The newest Google Analytics 4 (GA4) feature lets you build personalized channel groups either by using Google’s default channel group for starters, or by making one from scratch. That should help you modify channel names according to company preferences, optimize …
