Maybe it’s not enough to pop the champagne, but some important landmarks have been crossed.
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Came to see the GPT
Bing reached 100M active users for the first time, just one month after releasing its AI-powered search engine.
Of course, the company acknowledges that a million new Bing preview users “boosted” the road to 100M, but insists engagement is at an all time high.
Bing also said Prometheus—its new search ranking model—increased “search quality to all-time high.” Sounds positive.
That’s a lot of ears
Meanwhile, Spotify listeners crossed the half a billion mark. No big deal. And the app debuted a few promotional tools for artists and podcasters.
Now users will also be able to track and RSVP to events, while artists can send promotional merch and unique offers to listeners via email, and much, much more. Nice.
Why we care
Bing’s numbers prove that users are interested in using, or at least testing, AI-powered search engines.
… And that probably means SEOs and PPC buyers should maybe take it more seriously.
And if you have a podcast or run ads, Spotify’s sticky new tools and incredible audience growth are good signs. Go where your people are!