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Advertising: Google and Meta want to prep you for holiday sales

It feels like a last call before the holiday storm.

Google and Meta both announced a few things that could help you sell more this holiday season, but also prepare for what follows.

Advertising: Google and Meta want to prep you for holiday sales

Google adds a new Shopping feature to Search Console

The Shopping tab listing feature will provide more information on how your products perform on Google Search.

The new tab will provide more data on your product snippets, merchant listings, and shopping tab listings.

Start showing your products on the Shopping tab with Search Console.

You’ll also be able to create a Merchant Center account from here without needing to re-verify website ownership – making the entire process smoother.

Meta launches new resources for small businesses

If you’re looking for inspiration, tips and tricks of the trade, Meta shared them in abundance:

Small business holiday marketing guide

A holiday marketing guide for small businesses, includes the Holiday 2022 Meta Foresight Interactive Report.

Small business holiday marketing guide

Try my Reel

A series of Reels templates for the holiday season designed by top creators found in Instagram’s template library.

Try my Reel

#BuyBlackFriday

#BuyBlackFriday Campaign providing training and guidance for Black-owned businesses.

#BuyBlackFriday

Smallday Showcase

A 2022 guide to Facebook’s select few small businesses that are utilizing the full potential of the platform’s features.

Smallday Showcase

So much content, so little time…

Why we care: With the most important sales season coming up, it’s good to have more guidance from Meta on how to gain competitive edge.

Moreover, you’ll know have more insight into how your products are performing on the search engine – and optimize where possible.

More helpful info on last-minute holiday prep later but first…

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