It feels like a last call before the holiday storm.
Google and Meta both announced a few things that could help you sell more this holiday season, but also prepare for what follows.
Google adds a new Shopping feature to Search Console
The Shopping tab listing feature will provide more information on how your products perform on Google Search.
The new tab will provide more data on your product snippets, merchant listings, and shopping tab listings.
You’ll also be able to create a Merchant Center account from here without needing to re-verify website ownership – making the entire process smoother.
Meta launches new resources for small businesses
If you’re looking for inspiration, tips and tricks of the trade, Meta shared them in abundance:
Small business holiday marketing guide
A holiday marketing guide for small businesses, includes the Holiday 2022 Meta Foresight Interactive Report.
Try my Reel
A series of Reels templates for the holiday season designed by top creators found in Instagram’s template library.
#BuyBlackFriday
#BuyBlackFriday Campaign providing training and guidance for Black-owned businesses.
Smallday Showcase
A 2022 guide to Facebook’s select few small businesses that are utilizing the full potential of the platform’s features.
So much content, so little time…
Why we care: With the most important sales season coming up, it’s good to have more guidance from Meta on how to gain competitive edge.
Moreover, you’ll know have more insight into how your products are performing on the search engine – and optimize where possible.
More helpful info on last-minute holiday prep later but first…
Alex Lim
Alex Lim is a certified book reviewer and editor with over 10 years of experience in the publishing industry. He has reviewed hundreds of books for reputable magazines and websites, such as The New York Times, The Guardian, and Goodreads. Alex has a master’s degree in comparative literature from Harvard University and a PhD in literary criticism from Oxford University. He is also the author of several acclaimed books on literary theory and analysis, such as The Art of Reading and How to Write a Book Review. Alex lives in London, England with his wife and two children. You can contact him at [email protected] or follow him on Website | Twitter | Facebook
