Two updates from the tech giants…
Microsoft’s net just got wider: It’s expanding ad targeting options to a number of markets in the Middle East and Africa.
Countries include Ethiopia, Congo, Nigeria, Saudi Arabia, Egypt, United Arab Emirates, Armenia, Georgia, and more. Whoa.
Oh, and don’t forget: You have until February 1 to migrate to Responsive Search Ads, as it will remain the only search ad type remaining. Don’t procrastinate!
Also, Google thinks you can do better: The search giant published a series of posts to help you “unify your media and maximize workflow and budget efficiency using Display & Video 360.”
These posts explore topics that could help you smooth out your ad operations through:
- Tips for maximizing budget efficiency.
- Growth planning.
- Controlling connected TV ad frequency.
… and more. Worth a read, especially if you’re advertising on a larger scale.
Why we care: Thanks to Microsoft’s continued global expansion, you now have even more targeting options.
And Google seems intent on winning bigger advertisers by providing more insight into automated ads and first-party data. Expected, but still interesting.