Alphabet has two updates for two separate products.
One will make analytics geeks happy: Google Analytics 4 just added another suggested audience called “7-day unnotified users.”
We recently introduced a new suggested audience — 7-day unnotified users. This includes app users who have not been reached via push notifications.
Check it out in your suggested audiences in Google Analytics 4 → https://t.co/yIb8CrAOnK pic.twitter.com/CmBqBISPil
— Google Analytics (@googleanalytics) November 15, 2022
Suggested audiences provide your audience recommendations based on your specified industry category – and this one will include users who have not received a push notification within the last seven days.
Read more: Google Analytics Help > [GA4] Suggested audiences
…and one for content creators: YouTube should soon introduce two new revenue streams for Shorts:
- Affiliate marketing system that will allow brands to pay US-based creators to promote their products.
- Affiliate links that will allow users in the US, India, Brazil, Canada, and Australia to shop through Shorts.
According to YouTube Shopping’s General Manager Michael Martin, it’s a model that endorses creators instead of the “traditional advertising or paid placing model.”
Read more: YouTube expands shopping features following digital advertising slowdown
Why we care: It’s good to see new additions to Suggested audiences, especially since they help you easily add audience segments for your desired industry categories.
Furthermore, YouTube’s attempt to replicate TikTok shopping will be interesting to follow as platforms keep adapting to the tectonic shifts away from what’s now known as ‘traditional social media.” Fun times ahead.
Alex Lim
Alex Lim is a certified book reviewer and editor with over 10 years of experience in the publishing industry. He has reviewed hundreds of books for reputable magazines and websites, such as The New York Times, The Guardian, and Goodreads. Alex has a master’s degree in comparative literature from Harvard University and a PhD in literary criticism from Oxford University. He is also the author of several acclaimed books on literary theory and analysis, such as The Art of Reading and How to Write a Book Review. Alex lives in London, England with his wife and two children. You can contact him at [email protected] or follow him on Website | Twitter | Facebook
