Like they say, everyone’s different. What works for some, doesn’t for others.
Amazon’s no exception…
It’s not a local thing: According to a recent Borrell survey, only 3% of local advertisers use Amazon ads to promote their brands, compared to the 36% that use Google and the 58% that use Facebook.
No surprises here, since the local factor may still not make a big difference on the platform.
Yet Amazon is having a strong Q3: According to Tinuiti, that manages over $400 million of Amazon ad budget, spend is up by 21% compared to last year, costs-per-click (CPC) are down 4%, and sales are hovering around 14%.
Oh, and Amazon is testing TikTok-like vertical images and videos. But only among their employees, so it’s unclear when it will roll out globally.
Why we care: This news can be helpful if you’re running Amazon Ads and want to make sure you’re getting the most out of them.
Alex Lim
Alex Lim is a certified book reviewer and editor with over 10 years of experience in the publishing industry. He has reviewed hundreds of books for reputable magazines and websites, such as The New York Times, The Guardian, and Goodreads. Alex has a master’s degree in comparative literature from Harvard University and a PhD in literary criticism from Oxford University. He is also the author of several acclaimed books on literary theory and analysis, such as The Art of Reading and How to Write a Book Review. Alex lives in London, England with his wife and two children. You can contact him at [email protected] or follow him on Website | Twitter | Facebook
