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Are you a content creator? Now might be a good time to seek a rate increase

Times may be uncertain, but one thing isn’t: content creators are in high demand.

As Hubspot points out, job postings for content creators have almost tripled on LinkedIn compared to just a year ago.

So if you’re a content marketer or content creator, now might be a good time to reassess your career goals.

What affects the salary of a content creator? According to Hubspot, the biggest differentiators are experience, location, and in-demand skills.

For example, multilingual copywriters or technical SEO writers can demand higher compensation than regular writers.

OK, let’s talk about salaries. Hubspot lists a number of roles with the average US annual salary:

  • Digital Marketing Manager: $75,018
  • Brand Strategist: $69,120
  • Digital Copywriter: $67,124
  • Content Strategist: $66,150
  • Social Media Manager: $53,761
  • SEO Specialist: $52,210
  • Videographer: $47,920

How do you know when your skillset is sufficient for a rate bump? Hubspot has a few suggestions:

  • Identify your expertise. Specializing in one area can help you stick out and find better opportunities. Web analytics, SEO, and AI writing are all in high demand among creators.
  • Grow your skill set. The best investment you can make is in yourself. Follow new trends, learn techniques, complete certifications, and master soft skills. You’ll need them.
  • Create your own brand. Branding isn’t just for business. Boosting your personal brand with blogs, podcasts, and similar content will bring awareness and social proof.

Lastly, define which career path you want to take. You may prefer the autonomy of a freelancer, or the stable income stream of being in-house, or the fast-paced life at an agency.

Choose the environment that best fits your character and temperament.

And there you go… you’ve got ideas for taking your career to the next level. Hope this helps!

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