This holiday season, customers only want two things:
Deals and discounts.
Feeling the pinch: Giles Hurley, Aldi’s UK CEO, says customers are discount shopping “in droves.”
With many households straining under rising costs, Aldi and its rival Lidl—both famous discounter chains—have seen huge growth in the UK.
Giles claims they “haven’t seen such growth since the 2008 recession.”
Why we care: This is an obvious signal of the kind of consumer behavior you can expect in Q4.
Shoppers are prioritizing lower prices, essential items, and labels over branded products as they continue rationing budgets.
Looks like getting people to buy today could be even harder than it was a year ago…
Alex Lim
Alex Lim is a certified book reviewer and editor with over 10 years of experience in the publishing industry. He has reviewed hundreds of books for reputable magazines and websites, such as The New York Times, The Guardian, and Goodreads. Alex has a master’s degree in comparative literature from Harvard University and a PhD in literary criticism from Oxford University. He is also the author of several acclaimed books on literary theory and analysis, such as The Art of Reading and How to Write a Book Review. Alex lives in London, England with his wife and two children. You can contact him at [email protected] or follow him on Website | Twitter | Facebook
