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Aldi’s CEO hasn’t seen this much growth since the 2008 recession

This holiday season, customers only want two things:

Deals and discounts.

Feeling the pinch: Giles Hurley, Aldi’s UK CEO, says customers are discount shopping “in droves.”

With many households straining under rising costs, Aldi and its rival Lidl—both famous discounter chains—have seen huge growth in the UK.

Giles claims they “haven’t seen such growth since the 2008 recession.”

Why we care: This is an obvious signal of the kind of consumer behavior you can expect in Q4.

Shoppers are prioritizing lower prices, essential items, and labels over branded products as they continue rationing budgets.

Looks like getting people to buy today could be even harder than it was a year ago…