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Switching between accounts is easier now

If you’re a social media marketer, you know the pain of switching between Facebook and Instagram accounts.

Switching between accounts is easier now

So this might brighten your morning a bit…

A simple switcheroo: Meta introduced a profile switching interface to make it easier to access, create, and navigate between multiple accounts and profiles.

The new feature lets you see Facebook and Instagram profiles from one place, stay on top of notifications for all your accounts and profiles, and more.

Seems secure: Meta says existing security features like two-factor authentication will remain. They’ve also added some new ones.

For example, you’ll receive a notification whenever a new account is created in the Accounts Center. Nice.

Why we care: Managing numerous social media accounts can feel frantic, especially during busy seasons like the holidays.

This update could remove needless friction from your day-to-day workflow.

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