Your campaigns may be smart…
But are they “running ads on Instagram, Facebook, and Google from Microsoft’s dashboard” smart?
Is this… synergy? The new Smart Campaigns feature will help you run ads across all four advertising platforms from a single interface.
Microsoft says their AI will “automatically optimize budget for best performance from across all these platforms.”
Who can use it: The feature is currently available only to a select few advertisers. But if you want to test it out, you can sign up for early access here.
That’s not all: Microsoft rolled out Smart Campaign tools that can help you…
- Build a brand new website from scratch.
- Generate a website from your Facebook’s business page.
- Use social media tools to schedule posts across platforms.
- Respond to your customers across different channels including Twitter and LinkedIn.
For now, the tools will be free to use. Marketers would only pay for ad spend.
Why we care: Having a centralized interface for all your advertising channels seems ambitious and exciting. We’re curious to see how Microsoft will fare.
It will also be interesting to see how Microsoft’s AI optimizes budgets across different platforms.
And while we’re on the topic of ads…
Alex Lim
Alex Lim is a certified book reviewer and editor with over 10 years of experience in the publishing industry. He has reviewed hundreds of books for reputable magazines and websites, such as The New York Times, The Guardian, and Goodreads. Alex has a master’s degree in comparative literature from Harvard University and a PhD in literary criticism from Oxford University. He is also the author of several acclaimed books on literary theory and analysis, such as The Art of Reading and How to Write a Book Review. Alex lives in London, England with his wife and two children. You can contact him at [email protected] or follow him on Website | Twitter | Facebook
