Behind-screen pop-up ads? Invalid. Hidden ads? Invalid.
Google has been flagging these and other tactics so advertisers don’t have to pay for no-intent engagement.
That’s helpful: And now the company just revamped their Traffic Quality website with more examples of invalid traffic, along with animations to help you visualize the examples.
What is invalid traffic? My team has revamped the @GoogleAds Traffic Quality site with:
➕more examples of #IVT
✔️animations that help explain it👉Check it out: https://t.co/OT4DUZJsQZ
📡It affects @AdSense,@GoogleAdMob & @GoogleAdManager pubs!#InvalidTraffic #InvalidActivity
— Aurora Morales (@Aurora_Morales) September 7, 2022
Why we care: Even if you think all your methods are “white hat,” make sure you check the invalid traffic recommendations.
No sense in running ads that aren’t profitable!
Oh, Google also dropped another Analytics update: You can now see a Recommendations section at the top of standard reports, giving you actionable tips for improving your data and marketing.
… And there are fresh data metrics in Google Ads: You’ll find them under the new “Setup” section, including number of eligible images, number of eligible details, and six more.
That’s enough Google updates for one day, no?
Alex Lim
Alex Lim is a certified book reviewer and editor with over 10 years of experience in the publishing industry. He has reviewed hundreds of books for reputable magazines and websites, such as The New York Times, The Guardian, and Goodreads. Alex has a master’s degree in comparative literature from Harvard University and a PhD in literary criticism from Oxford University. He is also the author of several acclaimed books on literary theory and analysis, such as The Art of Reading and How to Write a Book Review. Alex lives in London, England with his wife and two children. You can contact him at [email protected] or follow him on Website | Twitter | Facebook
