The closest thing to experiencing a new product is watching someone else use it.
That’s why unboxing videos are growing in popularity. They’re not only engaging to watch, they’re excellent ways to tell your brand story, invite customers to create and share social media content, and fortify loyalty.
They’re also no-brainer content for creator campaigns, especially if you’ve got a lot of products.
Keen to give them a try? Shopify has six ready-made ideas for you to consider…
Send handwritten notes.
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There’s nothing more personal or memorable than a handwritten note, especially with so many experiences happening online. They’re fairly easy to scale, too. Just design and print a template, jot a short note, and drop it in the package!
It’s one of the easiest ways to build word of mouth, especially when you offer customers incentives like posting their video on your brand socials.
Send discount coupons.
They’re the gift that keeps on giving. You discount a little, and your customer is more likely to spend a little more.
You hear so many marketers say it, it’s almost annoying. But it’s also true: people love and connect with stories. So if you want customers to bond with your brand, let them in on the backstory of your products: who made them, what inspired them, and so on.
Tell customers where your product has been.
Speaking of stories… another way to stir imagination is to turn your own product into a character. Walk customers through your product’s journey, where it comes from, and where it’s been. Customers appreciate transparency; this is your chance to open up about your process.
Brand every piece.
Ever bought something because it had a cool package? You’re not the only one. The more effort you put into creating an experience with your packaging, the more unique and memorable it is… and the more customers will want to snag one for themselves.
There you go… Six ways to create effective unboxing videos. If only all ideas came this easy, no?
Shopify Blog > 6 Amazing Unboxing Experiences and Ideas to Try