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Expanded Trends tool arrives, along with a Conversion API

Want to know what’s trending this fall? Ask Pinterest.

The platform just announced an expanded Pinterest Trends tool that helps you find out what type of content is popular so you can promote the right pins… and maybe even go viral.

Pinterest announced an expanded Pinterest Trends tool.

So hot right now: The Pinterest Trends tool—previously available in the US, UK, and Canada—will expand to 30 additional countries with three new features:

  • A widget on Pinterest homepage that shows what’s trending among your audience in the past 90 days.
  • Trends by demographics to help you filter by age, topic, time, and place.
  • Seasonal trends so you can align your content calendar to when users are most engaged with various topics.

To analyze pins and wins, Pinterest also launched a new API for Conversions that helps advertisers securely and reliably connect their data to the platform.

It’s a tagless, server-to-server solution with promising early results so far. It may help you in both lower funnel actions—such as checkouts—and full-funnel actions, like add-to-carts.

Why we care: The new API for Conversions and Pinterest Trends tools could improve your tracking capabilities and allow you to analyze and predict your audience behavior.

Besides being a good improvement, it comes at the right time for the holidays.