This reading will help you learn how Google Ads, campaigns, and Ad Groups are organized within Google Ads.
Google Ads is Google’s online advertising program. Through Google Ads, you can create online ads to reach people exactly when they’re interested in the products and services that you offer.
Google Ads account structure
The following items are presented in the order that you will experience them while creating a campaign in Google Ads. Refer to the definitions as you follow the diagram above.
- Google Ads: Google’s online advertising program. Through Google Ads, you can create online ads to reach people exactly when they’re interested in the products and services that you offer.
- Campaign: A plan of action for how a set of one or more ad groups that share a budget, location targeting, and other settings will be distributed online. Campaigns are often used to organize categories of products or services that you offer.
- Average daily budget: The average amount that you set for each ad campaign on a per-day basis. It specifies roughly how much you are comfortable spending each day over the course of the month.
- Ad Groups: The way to organize and target ads into themed groups of keywords. Each of your campaigns is made up of one or more ad groups.
- Ad Formats: Text, videos, images, digital content ads, and more that appear alongside used to promote products and services with Google Ads.
- Bids: The amount you’re willing to spend each time a potential customer clicks your ad or calls you is known as a bid.
- Keywords: These are words or phrases describing your product or service that you choose to help determine when and where your ad can appear. Advertisers bid against each other, and ads are ranked based on how high you bid and how relevant your ad is, among other factors.
Alex Lim
Alex Lim is a certified book reviewer and editor with over 10 years of experience in the publishing industry. He has reviewed hundreds of books for reputable magazines and websites, such as The New York Times, The Guardian, and Goodreads. Alex has a master’s degree in comparative literature from Harvard University and a PhD in literary criticism from Oxford University. He is also the author of several acclaimed books on literary theory and analysis, such as The Art of Reading and How to Write a Book Review. Alex lives in London, England with his wife and two children. You can contact him at [email protected] or follow him on Website | Twitter | Facebook
