Google is updating their search quality raters guidelines by adding an experience signal to its Expertise, Authority, Trustworthiness (E-A-T) principle.
To better assess our results, E-A-T is gaining an E: experience. In addition to expertise, authoritativeness, and trustworthiness, does content demonstrate some degree of experience? Learn more about how E-E-A-T is now part of our search rater guidelines https://t.co/8hCj1Gk49S
— Google Search Central (@googlesearchc) December 15, 2022
E-experience needed: Google will look for signals in content that show some degree of experience like:
- Actual use of a product.
- Having personally visited a place.
- Communicating what a person experienced.
For example, if you search for “how to fill a tax form correctly,” Google would prioritize content written by an actual financial or accounting expert.
The new E-E-A-T principle is part of an officially released guideline – so check it out.
And now, an Analytics update: Google has released a Google Analytics 4 (GA4) landing page report that should help you examine page effectiveness and optimize accordingly.
The report will compare average engagement time per session, conversions, new users, views, and total revenue, and identify opportunities for improvement.
Why we care: The E-E-A-T is another big change in how Google plans to approach organic content in 2022 and beyond. Make sure you adapt to the new principles so you don’t get overtaken.
Also, GA4 got another welcome addition that should help you better understand how your website performs. Now it’s time to execute!