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Google: The search giant adds new metrics, ad formats, and more

Now that Cyber Week has passed, guess it’s back to business as usual, huh?

Let’s start with Google releasing interesting updates for three different products.

Analytics gets new metrics: Advertisers can now see Views Per Sessions and Average Session Duration in Google Analytics 4 (GA4).

If you’re still using Universal Analytics (UA), you may see a difference in session counts between the two platforms.

Hello, side rail ads: The new ad format will be displayed at the side of the page if you’re using a wide screen display, such as on your desktop.

If you have anchor ads enabled, side rail ads will start appearing on your site after December 13.

If you have anchor ads enabled, side rail ads will start appearing on your site after December 13.

Google plans to update the Disapprovals and suspensions page to show the Display & Video 360 ads policy violations that can cause account suspensions.

And here’s something for SEOs, too: The new update from Google claims that your website URL doesn’t have to be in the same language as page content “from a SEO point of view.”

This is a U-turn from back in 2015 when Google officials said it’s better for the language to be the same. Urgh, Google… decide already.

Why we care: If you’re in Google Search, you’ll be happy to hear about new metrics, ad types, and even to know that search engines won’t punish you for juggling between languages.

And now that we’ve covered search, let’s move to social media…

Alex Lim is a certified book reviewer and editor with over 10 years of experience in the publishing industry. He has reviewed hundreds of books for reputable magazines and websites, such as The New York Times, The Guardian, and Goodreads. Alex has a master’s degree in comparative literature from Harvard University and a PhD in literary criticism from Oxford University. He is also the author of several acclaimed books on literary theory and analysis, such as The Art of Reading and How to Write a Book Review. Alex lives in London, England with his wife and two children. You can contact him at [email protected] or follow him on Website | Twitter | Facebook

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