Users are googling holiday gifts, and… marketers are googling what users are searching for.
If you’re one of those marketers, you’ll appreciate Google’s database of the most searched products in 2022.
Before you start: You can browse the entire catalog based on six different categories…
- Home and garden.
- Apparel and accessories.
- Gaming and electronics.
- Beauty.
- Toys and crafts.
- Health and fitness.
Recently trending: desk treadmills, hydroponic gardens, and human behavior. Besides product listings, the Top 100 includes trends and insights about certain products and interesting changes in product search behavior.
For example, Google says interest in hydroponic gardens increased by 350%, while under desk treadmill searches went up by 60, among others.
Why we care: The guide can help you understand consumer behavior in an unpredictable year. You can also use it as an inspiration for adding new products to your inventory.
And if you’re already selling items from the list, you may want to double down on optimizing or promoting those particular product pages.
Speaking of what’s popular…