Nothing incentivizes someone to buy like the perception that they’re getting more than what they’re paying for.
How exactly do you achieve that? By reminding them about what they actually receive when they buy a product from your store.
There are so many different ways to run a product offer.
Here are three of our favorites:
- Product bundles. Creating bundles of your best products at a discounted price is a great way to increase your average order value. It’s worth testing different bundles, too. Pair your best-sellers, or put a best-seller with an average seller.
- Subscribe and save. Your customers get a discount, while you increase your lifetime value. It’s a win-win. And if they’re already a repeat purchaser, a subscription is their most convenient option anyway.
- Gift with purchase. If you sell makeup, throw in a free makeup bag. This is different from “buy one, get one free” because you’re offering a product that you don’t normally sell on its own. It’s not a discount, either. It’s a gift.
Here’s a pro tip: advertise the different offers on separate landing pages, then double-down on the winning offers.
Happy testing!
