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How to boost revenue earned from your email list

Many of you may be planning for new products and launches after summer. Here are my top tips to use email to give you a revenue boost!

How to boost revenue earned from your email list

Content Summary

Create email content that guides the customer journey
Beware tripwires that unknowingly lead to conversion cracks
Your launch email deck isn’t just a countdown
List building problems…break them down step by step
Dealing with haters when you sell

Create email content that guides the customer journey

But how can email content guide the customer journey? Here’s something that has worked for me.

If you’ve noticed, I always share questions that I get asked via emails or during live trainings. I have a running list of what these questions are. I then tag the questions according to where in the journey a person is…when exactly does this question arise.

Question A – Most likely asked at the awareness stage or top of the funnel

Question B – Most likely asked at the consideration stage or for someone further along in the customer journey

By doing this, you can create email content for your sequences or even launch content by addressing the needs of subscribers at varies stages in the customer journey. Give this a try!

Beware tripwires that unknowingly lead to conversion cracks

The goal of a tripwire isn’t profit (though they have huge potential to make $) but to quickly turn a subscriber into a buyer by addressing a burning, specific pain point. But here’s what you need to consider

  1. Does your tripwire lead to higher priced items within your product mix? Or is it a standalone product?
  2. If your tripwire converts – great! But are you unknowingly attracting the wrong audience?

Think about where most of these buyers are coming in from…a particular content upgrade or lead magnet?

Is that lead magnet attracting an audience you’re going for?

Will this audience go on to buy your higher priced offers?

Or is there an audience-offer mismatch?

Your launch email deck isn’t just a countdown

The emails after you open cart are an integral part of your launch.

But do you have a strategy behind them?

Beyond reminding potential buyers of the ticking time, think about what more you need to do to get the sale?

Emphasize your guarantee?…

Get them to see themselves as buyers?…

Repel the the people you would rather not have buying your offer because they’re likely to get the smallest transformation or outright not benefit from your offer?…

The right launch email deck can continue the excitement that you built up during the pre-launch phase….it can also motivate and drive your audience to take action.

List building problems…break them down step by step

a. Do you have an opt-in incentive that’s specific and is it something that gives instant gratification? No?

Maybe you need to consider a new opt-in.

b. Does it have a landing page and if so do you have at least a 20% conversion rate? No?

Are you promoting your freebie well on the landing page? Could you do better with bullet points and an enticing headline?

c. Are you spreading your traffic sources too thin? If you’re focusing on organic traffic, focus on 1 main source of traffic and get it to a point where it brings you a consistent number of subscribers every single day before adding another source.

Dealing with haters when you sell

There are people who will love and hate your emails. They may find your emails sleazy, promotional and have absolutely no value.

Here’s one way to deal with them:

a. Consider if there’s any truth to what they’re saying. Is this an opportunity to do better?

Yes? Take it and do what you can on your end.

No? You don’t have to feed the haters or trolls. You don’t have to justify your business decisions as well.

Do themselves and you a favor and unsubscribe them from your list.

Alex Lim is a certified book reviewer and editor with over 10 years of experience in the publishing industry. He has reviewed hundreds of books for reputable magazines and websites, such as The New York Times, The Guardian, and Goodreads. Alex has a master’s degree in comparative literature from Harvard University and a PhD in literary criticism from Oxford University. He is also the author of several acclaimed books on literary theory and analysis, such as The Art of Reading and How to Write a Book Review. Alex lives in London, England with his wife and two children. You can contact him at [email protected] or follow him on Website | Twitter | Facebook

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