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How to boost your sales margins with a bounce-back email trick

Hooray! You got a shopper to buy your product.

… But the first acquisition costed more than what you earned from that first sale.

What if you could turn your first-time buyers into repeat buyers immediately?

Michael Galvin’s insightful post in The Copy Campus Facebook group suggests a simple yet effective email sequence that can double or even triple your conversion value.

It’s called the bounce-back flow.

It’s an email you send to new shoppers five minutes after they buy your product.

Why it works: The shopper just made a purchase, so they’re still engaged.

What’s in the email: The content of the email combines an incentive, such as a discount, with a deadline.

The result: High open and placed order rates.

To make this work, you need to show them specific products that are:

  • Low-cost, so they don’t think too much about taking action.
  • Best sellers, because you know these products work.
  • High-margin, since they generate big profits, which is the main goal.

Michael also mentions a few examples of brands that leverage bounce-back emails successfully.

For example, The Jellybee bounce-back email features a one-hour window to claim the discount offer, plus a GIF of a ticking clock to amplify that sense of urgency.

For example, The Jellybee bounce-back email features a one-hour window to claim the discount offer, plus a GIF of a ticking clock to amplify that sense of urgency.

And offers new customers a specific, best-selling product, making the decision easy.

Super efficient trick, right? Try implementing this email into your first-time buyers email flow and see whether your results improve. Let us know how it goes!

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