How do you say “big holiday season” without actually saying it?
If you’re Microsoft, you say it by dropping the biggest ads update only weeks before…
Google + Microsoft: You can now import Performance Max campaigns into Microsoft as Smart Shopping Campaigns and Local Inventory Ads… very nice.
Narrowing down: The Audience Network got some new features, including:
- Intent-based targeting. You can extend your shopping feed to customers that have displayed intent in your product and reach them throughout Microsoft’s Audience Network.
- Feed filtration improvements that let you make category selections at all levels, exclude items from your catalog, and more.
New markets added: Microsoft is expanding the Audience network to 66 new markets across five continents.
Plus, Smart campaigns are available to new markets including Ireland, Singapore, New Zealand, Netherlands, Italy, France, and Germany.
… And new products, too: Microsoft added several formats and additions, like…
- Data exclusions for automated bidding—currently in open beta.
- URL tracking.
- Microsoft’s globally available Asset Library.
- Doctor and clinic ads—currently in closed beta.
Alex Lim
Alex Lim is a certified book reviewer and editor with over 10 years of experience in the publishing industry. He has reviewed hundreds of books for reputable magazines and websites, such as The New York Times, The Guardian, and Goodreads. Alex has a master’s degree in comparative literature from Harvard University and a PhD in literary criticism from Oxford University. He is also the author of several acclaimed books on literary theory and analysis, such as The Art of Reading and How to Write a Book Review. Alex lives in London, England with his wife and two children. You can contact him at [email protected] or follow him on Website | Twitter | Facebook
