One good testimonial will often drive higher conversion rates than an entire wall of logos.
The question is, how do you get testimonials like that?
Here are a couple tips for gathering testimonials that drive sales:
- Only ask for testimonials after customers have had some time with your product. We’ve seen many brands ask for testimonials or product referrals immediately after a customer purchases an item, or before the item delivery. This is effectively worthless. Customers won’t recommend your product if they haven’t used it yet.
- Try including an interactive form in an email. If you’re asking for testimonials over email, let the customer write their thoughts directly in the email with an interactive email tool or as a reply. Don’t make them click through to your site. This increases friction.
- Ask simple questions, and only ask a few of them. The less things your customer has to think about, the more likely they are to finish giving you their testimonial.
- Provide an incentive. Even something as small as a $10 in-store credit can encourage customers to take the time to write a testimonial.
Remember, most people aren’t actually opposed to giving testimonials. They just need some extra convincing.
Happy testimonial hunting!