Imagine this: you struggle with accurate inventory forecasting, and you’re thinking about starting a subscription program for your online store. You’re ready to take that leap.
So where do you start?
Here are three ways to get your customers to subscribe to your products:
- Incentivize them. There’s no better way to get a customer to sign up for a subscription than by offering the product at a lower cost, or free shipping for the entirety of their subscription, etc.
- Give them flexibility. No one wants to be locked into a subscription while they’re on vacation. Allow your customers to skip a month. Better yet, let them decide how often they want to receive your products. Bonus points if you let them swap their products out each month!
- Make it easy. Give your customers the opportunity to switch over to a subscription at every point of their buying journey. Browsing the product page? Add a subscribe and save option. Added to cart? Subscribe and save.
And if you’re really going for that revenue, incentivize them to subscribe for three months upfront. Or, six months. Or a year.
This way, they’ll feel like they’re getting a deal on your products, and you’ve just secured a few months of revenue from them upfront.
If you decide to give it a try, let us know how it goes!