Zip up your G-suit, because we’re taking off.
Your products in every land: Google is removing the “primary country of sale” and “additional countries” from your Merchant Center feed and replacing them with a new “target countries” field.
Yes, it changes how in-feed countries are organized, but it doesn’t change the countries targeted by the existing feed.
And no, you don’t need to change existing feeds or campaigns. Whew.
Google is also adding a “feed label” feature, which will allow you to create custom feeds, target specific countries with your ads, and more.
Hello, HTTPS report: You’ll soon be able to see the HTTPS status of your website in the Search Console.
The report, which should tell you whether your website pages are served as HTTPS—and if not, why not—is being gradually rolled out in the coming weeks.
Finally, Performance Max now has Google Ads script support: Google has launched this as a brand new campaign type in scripts, similar to how shopping and video campaigns work.
You can use the script to pause or enable campaigns, and select and modify most asset groups.
With those updates out of the way, now’s a good time to talk about privacy…
Alex Lim
Alex Lim is a certified book reviewer and editor with over 10 years of experience in the publishing industry. He has reviewed hundreds of books for reputable magazines and websites, such as The New York Times, The Guardian, and Goodreads. Alex has a master’s degree in comparative literature from Harvard University and a PhD in literary criticism from Oxford University. He is also the author of several acclaimed books on literary theory and analysis, such as The Art of Reading and How to Write a Book Review. Alex lives in London, England with his wife and two children. You can contact him at [email protected] or follow him on Website | Twitter | Facebook
