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Important updates to Merchant Center, Search Console, and Google Ads

Zip up your G-suit, because we’re taking off.

Your products in every land: Google is removing the “primary country of sale” and “additional countries” from your Merchant Center feed and replacing them with a new “target countries” field.

Yes, it changes how in-feed countries are organized, but it doesn’t change the countries targeted by the existing feed.

And no, you don’t need to change existing feeds or campaigns. Whew.

Google is also adding a “feed label” feature, which will allow you to create custom feeds, target specific countries with your ads, and more.

Hello, HTTPS report: You’ll soon be able to see the HTTPS status of your website in the Search Console.

The report, which should tell you whether your website pages are served as HTTPS—and if not, why not—is being gradually rolled out in the coming weeks.

You’ll soon be able to see the HTTPS status of your website in the Search Console.

Finally, Performance Max now has Google Ads script support: Google has launched this as a brand new campaign type in scripts, similar to how shopping and video campaigns work.

You can use the script to pause or enable campaigns, and select and modify most asset groups.

With those updates out of the way, now’s a good time to talk about privacy…

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