One of the following three things is true:
Snapchat and Twitter held a costume contest, carved pumpkins, and shared actionable tips that could help you make the most of the holiday season.
Some like it augmented: According to Snapchat’s latest report, their users use augmented reality (AR) to create immersive experiences and do virtual try-ons.
The report claims that Halloween campaigns with Lenses have 66% higher brand awareness, 197% increased ad awareness, and 161% higher shopping intent, and more.
Some like to talk things through: Twitter claims 76% of users agree that conversations on Twitter result in product purchase.
In fact, there were 100M+ more total festive season tweets in 2021 compared to previous years, so the tweet-buzz around holidays is real.
… And it’s already started: Snapchat reports 40% of people start holiday shopping mid-September, with the peak falling in early October.
By the way, that’s also when holiday discussions start trending on Twitter.
Why we care: While we’re all hoping for a profitable Q4, it’s hard to predict what this year’s results will look like.
The better you prepare on each individual advertising channel, the more likely you’ll see wins during this period.
Alex Lim
Alex Lim is a certified book reviewer and editor with over 10 years of experience in the publishing industry. He has reviewed hundreds of books for reputable magazines and websites, such as The New York Times, The Guardian, and Goodreads. Alex has a master’s degree in comparative literature from Harvard University and a PhD in literary criticism from Oxford University. He is also the author of several acclaimed books on literary theory and analysis, such as The Art of Reading and How to Write a Book Review. Alex lives in London, England with his wife and two children. You can contact him at [email protected] or follow him on Website | Twitter | Facebook
