When Blue Coffee Box was looking for organic traction, they contacted micro-influencer bloggers in the coffee space and asked for reviews. They thought bloggers would write about their product—and that their writing would generate sales.
But that’s not what happened. Instead, the blog posts themselves produced $0 in sales.
But as review after review were posted—each linking back to Blue Coffee Box—the brand saw their own organic traffic soar. This, in turn, generated significant revenue.
Now, the business does $65k per month in revenue, a significant portion of which can be attributed to their organic traffic. Cool story, huh?
The lesson: Micro-influencer blogs won’t always generate the sales you’d like. They typically don’t have loyal audiences. But asking for (or incentivizing) reviews can still be beneficial at scale—if you have your own content strategy, the backlinks you’ll get could help generate serious revenue down the road.
Alex Lim
Alex Lim is a certified book reviewer and editor with over 10 years of experience in the publishing industry. He has reviewed hundreds of books for reputable magazines and websites, such as The New York Times, The Guardian, and Goodreads. Alex has a master’s degree in comparative literature from Harvard University and a PhD in literary criticism from Oxford University. He is also the author of several acclaimed books on literary theory and analysis, such as The Art of Reading and How to Write a Book Review. Alex lives in London, England with his wife and two children. You can contact him at [email protected] or follow him on Website | Twitter | Facebook
