Why yes, Microsoft does have Valentine’s Day plans: it’s expanding into new markets. Again.
Not only that, but the ad giant announced a number of ad updates that could make advertising on the platform festive as we approach Valentine’s Day.
Have ads, will travel
Microsoft Advertising just landed in 34 new markets, racking up its total availability to a grand total of 164 markets.
And now you can dip into these markets with improved advertising tools like:
- Enhanced cost-per-click (ECPC) and last-touch attribution. They’re both available in all markets, giving you ways to optimize and automate your bidding strategy.
- Data exclusions for automated bidding should support bidding algorithms in the event of website outages or unexpected changes in conversion tracking.
- New in-market audience segments for Valentine’s Day are now available in several countries.
- Pilot for custom combinations allows you to create combined lists of different audience types including Customer Match, Custom Audiences, Remarketing, etc.
- Better conversion tracking, including Universal Event Tracking (UET) tag deletion, simpler custom events, and the ability to implement tracking across your account.
- Google imports smart campaigns available in 11 new markets, including the US, the UK, Australia, Canada, France, and more.
Why we care
After big AI-related announcements in recent days, Microsoft has gone back to updating and expanding its network – which is potentially good news for advertisers.
Despite more automation, it seems you’ll still have control over your campaigns, while the addition of exclusions can ensure your campaigns don’t hit a wall in unpredictable situations.
Now’s a good time to test it all to see if it really works…