Those search results pages are about to get really tactile.
Microsoft just announced that Multimedia Ads are becoming available worldwide everywhere where Bing is available.
So interactive: The new ad format is “infographic inspired” and resembles a collage of images and videos at the top of search results.
When users click on an ad, it expands the right side of the page with more content.
How they work: The format combines all your assets – including headlines, images, and videos – to create engaging visual ads.
Right now you can serve Multimedia Ads on Bing, Yahoo, the Microsoft Audience Network, and Image Vertical. Multimedia Ads for Dynamic Search and Retail are also expected.
Why we care: Multimedia Ads seems to be the most engaging advertising product from Microsoft also powered by machine learning.
Could be an effective testing ground if you’re planning to allocate ad dollars to the relatively underused channel that is Microsoft.
Remember: whoever tests, wins. Or something like that…
Alex Lim
Alex Lim is a certified book reviewer and editor with over 10 years of experience in the publishing industry. He has reviewed hundreds of books for reputable magazines and websites, such as The New York Times, The Guardian, and Goodreads. Alex has a master’s degree in comparative literature from Harvard University and a PhD in literary criticism from Oxford University. He is also the author of several acclaimed books on literary theory and analysis, such as The Art of Reading and How to Write a Book Review. Alex lives in London, England with his wife and two children. You can contact him at [email protected] or follow him on Website | Twitter | Facebook
