Good news for the brands behind the bar counter…
Drizly, an online shopping and delivery platform for alcohol, launched a new ad network tailored to alcohol brands and manufacturers.
Drinks on us: Drizly used to focus on helping individual brands build and display campaigns on their website and app.
But now they’re opening search and display campaigns to all brands, giving everyone the ability to target specific demographics and locations. Nice.
Make that two: Drizly doubled its traffic from 2M in 2020 to 4.1M today… and it’s getting bigger.
Currently, Drizly’s network consists of 5,000 retailers. The company hopes that serving ads will attract emerging small and medium-sized brands.
Why we care: Like Walmart, Marriott, and several others, Drizly is yet another example of individual platforms creating their own ad networks for niche merchants and brands.
And if you’re in the industry, you know platforms like Meta and Google make it difficult to advertise alcohol.
Migrating your ad efforts to a niche network could help you brew more effective—and cheaper—campaigns.
Alex Lim
Alex Lim is a certified book reviewer and editor with over 10 years of experience in the publishing industry. He has reviewed hundreds of books for reputable magazines and websites, such as The New York Times, The Guardian, and Goodreads. Alex has a master’s degree in comparative literature from Harvard University and a PhD in literary criticism from Oxford University. He is also the author of several acclaimed books on literary theory and analysis, such as The Art of Reading and How to Write a Book Review. Alex lives in London, England with his wife and two children. You can contact him at [email protected] or follow him on Website | Twitter | Facebook
