In case you didn’t know already: TikTok has its own form of native landing pages.
The platform recently published tips for removing friction from your customer’s journey and driving sales with the Instant Page ads feature.
How to use it: TikTok recommends best practices like:
- Setting up several Instant Pages and testing their effectiveness.
- Starting with a broad target audience and narrowing down to higher-performing segments.
- Analyzing both average view percentage and view time to gain a complete perspective on performance.
… And more.
Why we care: If you’re running ads on TikTok, the Instant Page ad feature could help improve your shopping experience for users and get them to check out faster.
Hey, when it comes to hectic shopping seasons like the holidays, use every tool at your disposal. Sometimes small tweaks can lead to big profits.
Alex Lim
Alex Lim is a certified book reviewer and editor with over 10 years of experience in the publishing industry. He has reviewed hundreds of books for reputable magazines and websites, such as The New York Times, The Guardian, and Goodreads. Alex has a master’s degree in comparative literature from Harvard University and a PhD in literary criticism from Oxford University. He is also the author of several acclaimed books on literary theory and analysis, such as The Art of Reading and How to Write a Book Review. Alex lives in London, England with his wife and two children. You can contact him at [email protected] or follow him on Website | Twitter | Facebook
