The distance between “I want that” and “Thanks for your order” just got a lot shorter.
Pinterest launched their hosted checkout experience for Shopify merchants, and it cuts several steps out of the buyer’s journey.
Browse, click, buy: Now users can select items, sizes, and colors, and add payment and shipping details… all without leaving Pinterest.
Who has access: The feature is currently available to select US merchants that are verified by Pinterest and have online stores powered by Shopify.
Why we care: It’s not easy getting customers to complete their purchases these days.
Any effort to reduce steps and smooth wrinkles in the shopping experience could work wonders for conversion and cart abandonment rates.
It will be interesting to see how this new feature performs.
Speaking of performance…