The distance between “I want that” and “Thanks for your order” just got a lot shorter.
Pinterest launched their hosted checkout experience for Shopify merchants, and it cuts several steps out of the buyer’s journey.
Browse, click, buy: Now users can select items, sizes, and colors, and add payment and shipping details… all without leaving Pinterest.
Who has access: The feature is currently available to select US merchants that are verified by Pinterest and have online stores powered by Shopify.
Why we care: It’s not easy getting customers to complete their purchases these days.
Any effort to reduce steps and smooth wrinkles in the shopping experience could work wonders for conversion and cart abandonment rates.
It will be interesting to see how this new feature performs.
Speaking of performance…
Alex Lim
Alex Lim is a certified book reviewer and editor with over 10 years of experience in the publishing industry. He has reviewed hundreds of books for reputable magazines and websites, such as The New York Times, The Guardian, and Goodreads. Alex has a master’s degree in comparative literature from Harvard University and a PhD in literary criticism from Oxford University. He is also the author of several acclaimed books on literary theory and analysis, such as The Art of Reading and How to Write a Book Review. Alex lives in London, England with his wife and two children. You can contact him at [email protected] or follow him on Website | Twitter | Facebook
