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Rapidly Trending Topics, Insights, and Analysis Update on June 29, 2022

Code Visualization Tool

A code visualization tool visualizes code as a diagram, which allows developers to see the structure of their code.

They’re used for projects that require large quantities of code as visualizing code helps create cleaner and more efficient code architectures.

Code visualization tools are increasingly used to supplement other code analysis tools such as “find all references” and “debuggers.”

But a significant reason why these tools are currently trending is their increased use in cloud migration and implementation.

What’s next

Code visualization tools are part of the Data Visualization Solutions meta trend.

The increase in the amount of data available is leading to a growing demand for data visualization solutions.

Searches for data visualization solutions have increased by 5x over the last five years.

Just as “a picture is worth a thousand words,” the value of data visualization is that it helps organize data and code that makes seeing patterns and structures easier.

And data visualization solutions that have multi-device access features are forecasted to be the main driver of this market’s future growth.

Momcozy

Momcozy manufactures and sells breastfeeding aids, such as breast pumps and pumping bras.

Interest in the startup has exploded mainly due to videos on TikTok. In fact, the #momcozy hashtag has over 226 million views on the platform.

The startup currently sells 16 core SKUs.

Their hands-free pumping bra brings in an estimated $20K/day on Amazon.

What’s next

Momcozy is part of the Breastfeeding Tech meta trend.

Breastfeeding is currently experiencing the “Silicon Valley treatment” with several new, advanced breastfeeding product categories.

High-tech breastfeeding products are especially popular among affluent, working moms, who have less time and energy to go through the traditional breastfeeding process.

Examples of trending products in this space include wearable breast pumps, nursing pads and milk collection cups.

Shameless Pets

Shameless Pets is a DTC brand that sells “upcycled” dog and cat food.

In other words, they use byproducts created during the human food manufacturing process to create their food.

According to the startup, 25,000 Shameless Pets’ food bags equate to approximately one ton of landfill waste being saved.

In terms of revenue, one popular Shameless Pets dog treat variety pack generates an estimated $10K/month on Amazon.

What’s next

Shameless Pets is part of the Sustainable Pet Food meta trend.

91% of Pet Food industry professionals forecast growth in sustainable pet food in the near future. 50% forecast that demand will increase rapidly.

A survey of 750 consumers showed that 54% of people consider sustainability when purchasing pet food.

And another study revealed that 28% of people would like to see more sustainably sourced pet food options.

Data Lakehouse

Data lakehouses are open data management architectures that combine elements of data warehouses with aspects of data lakes.

Basically, a data lakehouse combines the flexibility and cost-efficiency of data lakes with the ACID transaction capabilities of data warehouses.

The new architecture started to gain steam when it was first introduced last year.

However, the product category is starting to really take off now that large tech companies such as Microsoft and Amazon are unveiling plans to implement this architecture in their systems.

What’s next

Data lakehouses are part of the Next-gen Data Management meta trend.

Many current data management solutions are either costly, inflexible, or lack reliable security (or all of the above).

Furthermore, traditional, on-premise data warehouses are often not very scalable.

This has created a need for modernized data management architectures.

Next-gen data management architectures are natively compatible with cloud computing, which makes them able to handle massive volumes of data.

The rise of next-gen data management architectures will play a big role in the growth of the entire enterprise data management market (which is expected to double in the next five years).

Synthetic Data

Synthetic data is information that is created artificially via computer simulations rather than gathered from real-world events.

Synthetic data has been traditionally used to validate mathematical models and as a stand-in for operational or production data.

However, synthetic data is becoming more prevalent in AI training because it can be used without privacy restrictions, can simulate nearly any condition, and is often immune to statistical problems such as item nonresponse and other logical constraints.

What’s next

Synthetic data is part of the Alternative AI Training Datasets meta trend.

Collecting real-life data to train AI is often expensive and time-consuming.

Additionally, much of this real-world data has collection and accuracy issues.

Which is why AI developers are increasingly turning to alternative AI training data (such as synthetic data.)

In fact, Gartner forecasts that synthetic data will become the primary data source used to train AI models by 2030.

Fractional CTO

A fractional CTO is an on-demand, part-time chief technology officer.

They typically hold the same responsibilities and handle the same tasks as full-time CTOs.

Fractional CTOs are often a cheaper alternative to hiring a full-time CTO. Which makes the role attractive to startups with limited staff budgets.

A fractional CTO position is also attractive to tech execusuites because they can charge a higher hourly rate (according to ZipRecruiter, fractional CTOs make $138K/year while full-time CTOs make $165K/year).

What’s next

Fractional CTOs are part of the On-demand Executives meta trend.

The growth of the gig economy is beginning to “trickle up” to senior positions.

Which is why many companies now list open positions for part-time, virtual or fractional executives.

This demand has been supported by the rise of premium talent marketplaces, such as Toptal and Catalant.

Collagen Gummies

Collagen gummies, as the name suggests, are gummies that contain high concentrations of collagen.

Gummies are becoming a mainstream collagen delivery mechanism as they’re significantly more convenient to consume than collagen powder.

For example, one highly-rated pack of collagen gummies brings in around $36K/month on Amazon.

What’s next

Collagen gummies are part of the Everything Gummies meta trend.

Gummies are becoming the de facto delivery method for many supplement categories.

In fact, certain gummy categories are currently growing at a rate of more than 100% YoY. For instance, magnesium gummies are growing at around 130% YoY.

In addition to being easy to consume, easy to dose, and easy to preserve, gummies are also increasing in popularity because they’re often more dense than other supplement forms.

This is why we are seeing an increase in trending gummy products such as hair gummies and CBN gummies.

Thisworx

Thisworx is a DTC car tool and accessory startup.

What makes this startup interesting is that (despite being in a “boring” niche) they’ve largely used influencer marketing to achieve their rapid growth.

In fact, the #thisworx hashtag has over 1.7 million views on TikTok, most of which are influencers using Thisworx’s vacuum.

This approach has been successful to the point that their vacuum cleaner currently ranks #2 on Amazon’s competitive “automotive products” category.

What’s next

Thisworx is part of the TikTok-First Products meta trend.

TikTok has become a massive force in digital marketing—especially for DTC companies.

In fact, the #tiktokmademebuyit hashtag has over 14 billion views on TikTok.

And Amazon’s internet famous section is full of products that are trending or have gone viral on TikTok.

Examples of trending TikTok-first products include portable carpet cleaners, gua sha face rollers and curling headbands.

DevOps Automation

DevOps automation refers to the implementation of automation technology to perform DevOps tasks with limited human assistance.

DevOps automation is usually applied to software design, development, deployment and monitoring.

When applied correctly, the practice can significantly increase developer productivity. Specifically, DevOps automation allows developers to automate many manual coding tasks.

What’s next

DevOps automation is part of the Hyperautomation meta trend.

Hyperautomation is the use of technologies to scale automation within an organization.

One example of hyperautomation is the usage of Optical Character Recognition (OCR) to understand documents.

According to Gartner, 70% of large companies will have more than 70 hyperautomation initiatives governing and running their processes by 2024.

Within the next three years, hyperautomation may even be capable of developing products from scratch. Gartner estimates that by 2025, 20% of all products will be developed and manufactured entirely by automated processes.

This is why the global hyperautomation market is expected to reach $2.2B by 2028 (a CAGR of 18.25%).

Writesonic

Writesonic is an AI-powered writing assistant.

The solution consists of three products: a marketing copy generator, an AI article writer and a product description generator.

According to Writesonic, their solution is unique because its writing imitates human writing style and tone.

The tool supports 24 languages.

The startup has raised $2.6M in funding to date.

What’s next

Writesonic is part of the Next-Gen AI Writing meta trend.

Search interest in AI writing tools is up by 5600% since 2017.

And with GPT-4 just around the corner, these tools will only become more powerful and versatile.

GPT-4’s model is expected to have 500X the number of parameters currently used in GPT-3.

Pet Fountain

Pet fountains are filtered water solutions for pets.

A motorized pump circulates water through a filter. That water then flows into a bowl from which pets can drink.

This provides a consistent source of fresh, clean and cool water for the pet. Which encourages pets to drink more water.

A popular pet fountain generates approximately $109K/month on Amazon.

What’s next

Pet fountains are part of the Advanced PetTech meta trend.

The global PetTech market is forecasted to increase 4X within the next 6 years.

Examples of trending Advanced PetTech startups include:

PetKit sells pet products varying from lashes to pet strollers.

Wiggles.in is a subscription-based pet health service. The startup has raised a total of $8M in funding.

HelloBello makes organic, plant-based dog food.

Time is LTD

Time Is LTD is an analytics platform for measuring workplace efficiency.

The platform uses 400 collaboration and communication metrics to evaluate productivity.

Using Time is LTD, The Wall Street Journal saw that the average response for Slack messages was 16.3 minutes, significantly faster than the average response for emails (72 minutes).

According to the startup, their tools can increase employee productivity by up to 25% and eliminate redundant meetings.

Time is LTD has raised a total of $9M in funding.

What’s next

Time is LTD is part of the Workplace Productivity Analytics meta trend.

Workplace productivity analytics tools are typically used to optimize workstream collaboration platforms used within an organization.

And, since it is forecasted that 75% of organizations will be using at least one workstream collaboration platform by 2023, integration of workplace analytics tools is also set to increase.

In fact, increased workplace collaboration platform adoption is why the global workplace analytics market is forecasted to grow at a CAGR of 17.6% through 2026.

Dog DNA Kit

A dog DNA kit allows dog owners to conduct a DNA test on their dog to reveal its ancestry.

Growing interest in understanding dogs’ lineage (mainly driven by an increase in adoption rates) is why demand for these products is growing so quickly.

(Searches for “dog DNA kit” are up 147% over the last 5 years.)

For example, a popular dog DNA kit on Amazon brings in an estimated $29K/day on Amazon.

Another highly-rated kit generates approximately $18K/day from Amazon sales.

What’s next

Dog DNA kits are part of the Advanced PetTech meta trend.

Unlike earlier generations, Millennials see pets as part of their family. Which explains why 32% of pet owners are Millennials (the largest share of any generation).

In fact, 76% of Millennials own pets, which is why they are often called “the generation of pet parents”.

Millennial price insensitivity to pet care has fueled demand for high-end, niche pet products such as the smart dog house, the pet on wheels and the automatic ball launcher.

WonderBotz

WonderBotz is a B2B startup that uses AI to automate tasks.

For instance, their accounting solution automates tasks that a human would normally execute, like record-to-report and order-to-cash.

According to Pitchbook, WonderBotz makes an estimated $19.1M in revenue per year.

What’s next

WonderBotz is part of the Robotic Process Automation (RPA) technology meta trend.

53% of enterprises have already invested in RPA technologies. This figure is estimated to grow to 72% within the next two years.

And Gartner estimates that 80% of finance executives have made plans to implement RPA within their organization.

This figure is complemented by Deloitte’s estimation that 78% of companies that have already implemented RPA plan to significantly increase investment in this area over the next three years.

Electronic Cube

Electronic cubes are smart, connected versions of a Rubik’s cube.

While still popular, the traditional Rubik’s cube market has stagnated. In fact, the market is estimated to grow at a mere CAGR of 0.8% through 2026.

Electronic cubes are looking to revamp the category for the 21st century. And it seems to be working.

In fact, a popular electronic cube brings in around $84K/month on Amazon.

What’s next

Electronic cubes are part of the IoT Toys meta trend.

Toy manufacturers are quickly pivoting towards smart, connected versions of traditional products.

The demand for IoT toys is primarily stemming from educational use cases.

Certain toys have been shown to help improve kids’ IQ, motor control, as well as social and emotional intelligence.

Connected toys can accelerate this process by increasing the toy’s use cases (children can use a single toy’s connectivity to play, compete and learn with their friends).

Which is why IoT toy sales are expected to double within the next four years.

DeepL Translator

DeepL Translator is an AI-based translation program.

The program is unique because, according to DeepL, it is the “world’s most accurate translator” that outperforms other popular services by three-fold in terms of translation quality.

The program supports 28 languages and has been used to translate over 1 billion words to date.

While the program has been a success among individuals, DeepL Translator is now likely to position itself as an enterprise-level solution.

What’s next

DeepL Translator is part of the AI-powered Enterprise Translation meta trend.

Enterprises often deal with complex documents containing industry-specific language.

This, combined with the fact that most language solutions take a literal, word-for-word approach to translation, is why many large organizations still rely on humans to do complex translations.

But the development of more sophisticated AI training models has led to a growing number of automatic translation tools designed specifically for enterprises.

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