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TikTok rules the Facebook feed

Ever come across a pond so covered in algae, you can’t see the water?

That basically sums up Facebook’s relationship with TikTok right now…

TikTok rules the Facebook feed

Green and viewed all over: In Meta’s recent Widely Viewed Content Report, Gizmodo discovered an interesting insight… TikTok accounts for 35.9M of the views in users’ feeds.

That makes TikTok links the most widely viewed links out of all websites in the US.

TikTok also took fourth place for most widely viewed domains, racking up 108M views.

Why we care: If you’re looking to increase organic reach and engagement on Facebook, posting TikTok videos and links may prove to be a decent cheat code.

At least until the algorithm changes…