Things that come in threes: musketeers, genie wishes, and today’s Meta updates.
Start the count…
Damage control: Meta is adapting to Apple’s ATT privacy regulations, and just published tips that could help you lift ad performance. Meta recommends doing things like:
- Using their Conversions API.
- Optimizing ads for conversions instead of clicks.
- Displaying ads across six or more placements.
- Simplifying your campaign structure with broader targeting.
… Among other suggestions.
Reels on desktop: You can now create, schedule, and publish Facebook Reels from your desktop using Reels Desktop Composer.
Guess that’s one less screen to worry about.
Not just for food: Facebook Marketplace has partnered with DoorDash, which means merchants can ship items with the help of available DoorDash drivers.
… As long as the items fit inside the trunk of a car and the final destination is within a 15 mile radius.
This partnership is young and in the early testing stages, so it’s available only in select US cities for now.