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Twitter: Blue goes live on App Store as big advertisers hit the brakes on spending

You probably noticed there’s a lot going on at Twitter HQ. Seems like things are only getting started…

The early bird gets the… something: Twitter’s revamped verification system became available to Apple users over the weekend, granting them the verified blue tick if they subscribe to Twitter Blue.

Twitter’s revamped verification system became available to Apple users over the weekend, granting them the verified blue tick if they subscribe to Twitter Blue.

The subscription includes Undo Tweet in addition to other premium features that are still in development. Twitter assures users they will get access as the features roll out.

Android users are supposed to get Twitter Blue access next, though it’s not clear when.

It’s also not clear when all paying users will have a blue tick visible next to their names. Guess we’ll have to wait and see…

Hitting pause: Meanwhile, brands like Audi, L’Oreal, and General Motors have stopped spending ad money on the platform until they see “how things will change.”

Musk confirmed a “massive revenue drop” and alluded to “activist groups pressure,” but he also claimed nothing has changed in moderation policies.

Musk did say they’re working on ways to make Twitter Ads better, which could be good news for smaller advertisers… if it comes to fruition.

Why we care: Depending on your ROI, you could follow along with the big brands and pause spending until there’s more clarity, or try to leverage lower costs for better placements.

Either way, here’s hoping things at Twitter stabilize soon, for marketers and users alike.

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