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Links are losing weight, and YouTube expands live stream guest feature

Meanwhile, over at Google HQ…

Links are getting demoted: According to John Mueller, links will lose some of their ranking clout in the future.

John says that the “weight of the links will drop off as Google gets better in figuring out how the content fits in within the context of the entire web.”

Don’t worry, the importance of backlinks won’t be fading away anytime soon. John admits “links will always be something they care about,” just… maybe not that much.

Better together: YouTube announced they’re expanding the rollout of Go Live Together—a feature that lets guests join live streams—to more users this week.

The feature opens up new possibilities, like hosting live interviews and internal sessions, letting viewers tune in, and much more.

It’s also opening up new ad placements. Pre-roll, mid-roll, and post-roll ads will be attributed to the channel host. Nice.

Why we care: While you should always acquire solid backlinks, make sure you diversify your SEO strategy. The channel is obviously evolving…

And YouTube’s new features look great for creators as well as for marketers and advertisers. If you use them, let us know how they work out for you!

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