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Links are losing weight, and YouTube expands live stream guest feature

Meanwhile, over at Google HQ…

Links are getting demoted: According to John Mueller, links will lose some of their ranking clout in the future.

John says that the “weight of the links will drop off as Google gets better in figuring out how the content fits in within the context of the entire web.”

Don’t worry, the importance of backlinks won’t be fading away anytime soon. John admits “links will always be something they care about,” just… maybe not that much.

Better together: YouTube announced they’re expanding the rollout of Go Live Together—a feature that lets guests join live streams—to more users this week.

The feature opens up new possibilities, like hosting live interviews and internal sessions, letting viewers tune in, and much more.

It’s also opening up new ad placements. Pre-roll, mid-roll, and post-roll ads will be attributed to the channel host. Nice.

Why we care: While you should always acquire solid backlinks, make sure you diversify your SEO strategy. The channel is obviously evolving…

And YouTube’s new features look great for creators as well as for marketers and advertisers. If you use them, let us know how they work out for you!

Alex Lim is a certified book reviewer and editor with over 10 years of experience in the publishing industry. He has reviewed hundreds of books for reputable magazines and websites, such as The New York Times, The Guardian, and Goodreads. Alex has a master’s degree in comparative literature from Harvard University and a PhD in literary criticism from Oxford University. He is also the author of several acclaimed books on literary theory and analysis, such as The Art of Reading and How to Write a Book Review. Alex lives in London, England with his wife and two children. You can contact him at [email protected] or follow him on Website | Twitter | Facebook

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