Skip to Content

Advertising: Three easy steps to more clickable search ads

Breaking news: Making clickable Google Ads is not an art… it’s a science. There’s a technique behind the ads with high click through rates.

And you can learn it right now.

Here are three steps you can take to create more clickable search ads today:

  1. Add the keyword to your headline. Adding your keyword to your headline, and pinning it at position one, will immediately address your customers’ search query.
  2. Place Unique Selling Propositions (USPs) in headlines. Adding USPs in each headline will automatically sell your brand to users, and can also address any questions they have. Is your jewelry made of waterproof material? If it is, let them know.
  3. Use a call to action (CTA) in every description. Adding a call to action in every description will reinforce the steps you want customers to take. Simply place a “buy now!” or “shop now!” at the end of your descriptions.

The rule of thumb? Give users the answers to their search queries, and help your ads stand out by highlighting your brand’s features.

Consistency is key. Make sure your landing page reiterates your brand’s points instead of talking about different values that your brand gives.

There you go… You’re just one click away from improved ad performance!