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BeReal surpasses Instagram in weekly downloads

… Or, to put it another way, the app went from “unknown” to the most popular app on the App Store in the US.

Big gains: Just nine months ago, Instagram was getting nearly 100 times more downloads than BeReal.

But BeReal got 6.5M new downloads between July and August—nearly 2M more downloads than Instagram!

BeReal got 6.5M new downloads between July and August—nearly 2M more downloads than Instagram.

Pics or it didn’t happen: Not surprisingly, Instagram is prototyping its own version of a feature that asks users to take candid photos at specific times… you know, like BeReal.

Why we care: While BeReal hasn’t figured out how to monetize the platform, with the traction it’s getting, that seems like a matter of time.

As a marketer, you’ll want to have an early mover advantage. Keep a close eye on the platform.

If you can figure out how to use it for your own marketing purposes, you’ll reap the rewards.

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