Four Strategies to Achieve Intelligent Customer Experiences Customization At Scale

Personalization at scale is critical to surviving in today’s highly digital and competitive retail landscape. However, delivering personalized and actionable customer experiences in real-time takes finesse and coordination across platforms. In this article, learn how retailers can boost their confidence and achieve greater personalization at scale, as well as: Why gaps remain between skills and …

Desire Drives Attention: How to Tap Into Customer Emotions

A study by Microsoft found that the typical person’s attention span has dropped to 8 seconds. That’s less than a goldfish’s 9 seconds. For brands, that’s a tiny window for creating the perfect first impression. Customers make decisions based on their emotions. For brands, the trick is identifying how to do it best – especially …

How to Create Customer Journey and Map with Your Brand’s Lifecycle

Who are your customers and what do they want? Learn how to build a customer journey map with this article to engage and retain customers for life. Whether your brand uses storyboards, the design thinking process, or intuition to build out its customer lifecycle map, that process is only valuable to your marketing and sales …

Multi-channel Service: Enhancing the Customer Experience

There’s no question: As consumers, we’re spoiled. We’re accustomed to numerous and varied ways to purchase our products and services, not to mention abundant incarnations of those products and services. It’s no wonder, then, that we’ve taken those same expectations to the support realm, where we likewise demand choice in the way we receive customer …

Key Measurements for Successful Customer Engagement

Data is vital to modern marketing, and an effective measurement strategy empowers brands with the information they need for long-term customer engagement. But knowing exactly what to do with the data makes all the difference. How can brands leverage data to identify customer needs and deliver powerful campaigns with real value? Braze has compiled a …