Multi-channel Service: Enhancing the Customer Experience

There’s no question: As consumers, we’re spoiled. We’re accustomed to numerous and varied ways to purchase our products and services, not to mention abundant incarnations of those products and services. It’s no wonder, then, that we’ve taken those same expectations to the support realm, where we likewise demand choice in the way we receive customer […]

Key Measurements for Successful Customer Engagement

Data is vital to modern marketing, and an effective measurement strategy empowers brands with the information they need for long-term customer engagement. But knowing exactly what to do with the data makes all the difference. How can brands leverage data to identify customer needs and deliver powerful campaigns with real value? Braze has compiled a […]

Data and Insights Show How COVID-19 Is Changing Consumer Habits

The holiday season typically brings the biggest sales—and corresponding returns—for retailers. With this year’s exponential growth of eCommerce and uncertainties over in-store shopping due to the sharply rising number of COVID-19 cases, our data shows that 80% of holiday shopping will be done online. With this year’s rapid acceleration of eCommerce and the quickly rising […]