A study by Microsoft found that the typical person’s attention span has dropped to 8 seconds. That’s less than a goldfish’s 9 seconds. For brands, that’s a tiny window for creating the perfect first impression. Customers make decisions based on their emotions. For brands, the trick is identifying how to do it best – especially […]
Category Archives: Customer Experience
How to Create Customer Journey and Map with Your Brand’s Lifecycle
Who are your customers and what do they want? Learn how to build a customer journey map with this article to engage and retain customers for life. Whether your brand uses storyboards, the design thinking process, or intuition to build out its customer lifecycle map, that process is only valuable to your marketing and sales […]
Multi-channel Service: Enhancing the Customer Experience
There’s no question: As consumers, we’re spoiled. We’re accustomed to numerous and varied ways to purchase our products and services, not to mention abundant incarnations of those products and services. It’s no wonder, then, that we’ve taken those same expectations to the support realm, where we likewise demand choice in the way we receive customer […]
Key Measurements for Successful Customer Engagement
Data is vital to modern marketing, and an effective measurement strategy empowers brands with the information they need for long-term customer engagement. But knowing exactly what to do with the data makes all the difference. How can brands leverage data to identify customer needs and deliver powerful campaigns with real value? Braze has compiled a […]
How The End Of Third-party Cookies Can Catapult Retail Profits
There’s a huge change on the horizon for retailers. The time to adapt is now. For years, retailers have relied on third-party cookies to attract, convert, and retain buyers. But with Google phasing out cookies by 2022, retail marketing is poised for a profound market shift. The good news? Retailers who pivot from their reliance […]
Data and Insights Show How COVID-19 Is Changing Consumer Habits
The holiday season typically brings the biggest sales—and corresponding returns—for retailers. With this year’s exponential growth of eCommerce and uncertainties over in-store shopping due to the sharply rising number of COVID-19 cases, our data shows that 80% of holiday shopping will be done online. With this year’s rapid acceleration of eCommerce and the quickly rising […]