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Don’t know what to send to your email list? Try these evergreen emails

Acquiring new customers costs five times more than retaining existing ones.

But retention is hard. You don’t want to be that annoying sales rep who tries to sell you a product for the fifth time… but you’re also running out of ideas.

As Chase Dimond points out in this Twitter thread, you should always have evergreen emails up your sleeve for when you’re out of creative juice.

Here are some of his favorite evergreen email types…

The soft teach: This is where you educate subscribers just enough for them to feel they need your product or service.

You want to give enough value to show authority and credibility, while sparing the details.

The FAQ email: Think about your potential buyer’s objections, then turn them into questions and answer them.

This format helps you turn objections into selling points. Plus, it positions your product as a better alternative to what’s on the market.

Show the future: Can anything tickle your prospect’s imagination better than a picture of a better life after they’ve purchased your product?

Share a testimonial or a success story and show your customers how they can achieve a similar result using your product.

The explainer: Practice what you preach. If your product promises great things, walk customers through the ways it delivers on your promise.

The mythbuster: Expose a common myth in your industry and tell your potential buyers the truth about it.

Then, tell them what to do instead, and show how your product can help them achieve the best results.

There you go… five evergreen emails you can keep on file. Chase includes a brief outline example for each of the email types in his thread, so keep it handy for reference.

Now get out there and retain those customers!

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