It’s been more than a year since Apple’s App Tracking Transparency (ATT) update, and truth be told, it’s not all bad…
… At least, not for Apple.
No bruises on this fruit: According to a recent study by InMobi’s Appsumer, Apple Search Ads reached almost 95% year-over-year growth in terms of advertiser adoption.
That puts Apple second after Google in advertising dominance and bumps Meta to third, with Meta’s adoption dropping 3% to 82.8%.
Steady goes: Apple’s Search Ads also plucked reliable share-of-wallet gains, growing to 15% since the beginning of 2022.
And if rumors are true, Apple could be launching its own demand-side-platform next.
Why we care: If you’ve been affected by the ATT update and are looking for alternative ad channels that are getting return on ad spend these days, you might want to bundle Apple Search Ads with your stack.
It’s clearly working for many advertisers. It might work for you, too.
Alex Lim
Alex Lim is a certified book reviewer and editor with over 10 years of experience in the publishing industry. He has reviewed hundreds of books for reputable magazines and websites, such as The New York Times, The Guardian, and Goodreads. Alex has a master’s degree in comparative literature from Harvard University and a PhD in literary criticism from Oxford University. He is also the author of several acclaimed books on literary theory and analysis, such as The Art of Reading and How to Write a Book Review. Alex lives in London, England with his wife and two children. You can contact him at [email protected] or follow him on Website | Twitter | Facebook
