A lot of marketers are feeling the Twitter blues, and not because of the platform’s colors.
But while advertising on the platform can be tough, a recent study could make your job a little easier…
Listen to the bird: Twitter analyzed more than 350 brand studies containing close to 7,000 promoted Twitter Ads to understand which ad combinations get the best results.
They summarized their analysis based on three separate goals. Here’s the breakdown:
- For building brand awareness: A combination of an image, carousel, or video with a website button lifts awareness by 7%.
- For boosting purchase intent: Twitter Moments combined with an organic video containing a website button result in 5 times more purchase intent.
- For increasing brand favorability: Using an image poll and an image with a website button can boost your brand’s visibility more than 3 times.
Why we care: With the biggest sales season of the year coming, it’s helpful to know what works.
Of course, you don’t have to limit yourself to these combinations. Other combinations might prove successful for your campaigns, too. You don’t know until you test!
Alex Lim
Alex Lim is a certified book reviewer and editor with over 10 years of experience in the publishing industry. He has reviewed hundreds of books for reputable magazines and websites, such as The New York Times, The Guardian, and Goodreads. Alex has a master’s degree in comparative literature from Harvard University and a PhD in literary criticism from Oxford University. He is also the author of several acclaimed books on literary theory and analysis, such as The Art of Reading and How to Write a Book Review. Alex lives in London, England with his wife and two children. You can contact him at [email protected] or follow him on Website | Twitter | Facebook
