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Effective ad combinations revealed

A lot of marketers are feeling the Twitter blues, and not because of the platform’s colors.

Effective ad combinations revealed

But while advertising on the platform can be tough, a recent study could make your job a little easier…

Listen to the bird: Twitter analyzed more than 350 brand studies containing close to 7,000 promoted Twitter Ads to understand which ad combinations get the best results.

They summarized their analysis based on three separate goals. Here’s the breakdown:

  • For building brand awareness: A combination of an image, carousel, or video with a website button lifts awareness by 7%.
  • For boosting purchase intent: Twitter Moments combined with an organic video containing a website button result in 5 times more purchase intent.
  • For increasing brand favorability: Using an image poll and an image with a website button can boost your brand’s visibility more than 3 times.

Why we care: With the biggest sales season of the year coming, it’s helpful to know what works.

Of course, you don’t have to limit yourself to these combinations. Other combinations might prove successful for your campaigns, too. You don’t know until you test!

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