TikTok’s algorithm is crazy accurate when suggesting content. But was it always like that?
When you first create a TikTok account, the home feed shows you popular content based on standard factors: demographics, location, etc.
As Lidia Infante points out, TikTok puts audiences into different “interest cohorts” based on engagement, and is able to surface topics you’re likely to be immersed in for hours.
Lidia collected a bunch of data to identify TikTok’s content ranking factors. You can use them to optimize your own content to reach your “interest cohort” organically.
Let’s check out some of the most interesting ones…
#1 – Video engagement. The most obvious and most important one. TikTok analyzes likes, comments, watch time, and profile visits to determine which videos would be most engaging.
Replays, follows, bookmarks, and tagging videos as “not interested” are all taken into account as well.
Also, TikTok measures videos by engagement, not by follower count. However, more followers do give you a headstart when it comes to engagement and reach.
#2 – Video content. Basically, the way TikTok “understands” videos is similar to how search engines understand content.
According to official documentation, TikTok can “identify objects, scenery, sound, and other characteristics of your video” to power the algorithm. The same goes for any text over video, title, hashtags, and more.
Knowing this can help you do predictive optimization, making your video more visible.
#3 – Language and locality. If the viewer and the creator are born in the same country, there’s a higher chance of engagement, according to TikTok’s documentation.
Also, choosing a preferred language tells TikTok that you will enjoy content in that language more.
As you see, it’s the tiny details that can push your content into someone’s feed. If you want to know more about the algorithm, read the entire article.
And if you’re off to optimize your TikTok content, we wish you plenty of engagement!