Soon influencers may have too many monetization platforms to choose from…
After expanding professional mode earlier this week, Meta has announced a couple more features for creators looking to “get that bread” on its platforms.
Please subscribe: All US creators over 10k followers will be able to charge followers for subscribers-only content such as gated posts, stories, and streams.
Apparently, Meta isn’t charging any fees for the service… yet.
Who doesn’t like gifts? Also, viewers will be able to send gifts to creators via Instagram Reels.
And while it’s similar to Stars—a feature that’s also becoming widely available—animated gifts seem to provide an even more engaging experience.
And yes, NFTs are still a thing: Meta is looking to launch a “new end-to-end toolkit” to make it easy for NFT trading and purchases to happen right on Instagram.
Why we care: Meta is doing everything to win new creators and to keep existing ones on its platforms.
If it goes well, that could be good news for marketers investing in influencer marketing. Guess we’ll see!